Amazon Product Analysis & Selecting a Product to Supply | Learn how to Promote on Amazon FBA for Freshmen

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As soon as you have narrowed down a handful of merchandise, the next move goes to be to PICK a type of to supply! We’re persevering with that course of in immediately’s episode, narrowing down our product choice.

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Partial Transcript:

We’re taking a look at 4 foremost issues: barrier to entry, income, developments, and stage of competitors. First we’ll outline what these appear to be, after which we’ll dive into our pinned product concepts to see if the markets are any good. And, we’ll present you precisely consider your product concepts with Market Intelligence, our product analysis instrument.

First, we’ll discuss Barrier to Entry. The best barrier to entry in a market is the typical variety of critiques the merchandise have. It’s because gathering critiques is fairly tough, with the trade common being round a 3% overview fee. Which means for each 100 merchandise you promote, solely round Three will sometimes go away a overview. So for those who’re competing with merchandise which have 1000’s and 1000’s of critiques, you’re not more likely to seize many gross sales. Consider it from a purchaser’s perspective… In the event you’re looking for a spatula on Amazon, and there are two merchandise which can be virtually identically listed, will you choose the one with 3,000 critiques or with 30 critiques?

Subsequent, Critiques. Critiques function social proof on Amazon, serving to consumers perceive that different folks have purchased this product up to now and have been proud of it. It helps them to consider that it is a stable buy, and so they can belief it. So whenever you’re searching for a product to promote on Amazon, you wish to be sure to can compete pretty shortly with prime sellers. And a giant a part of competing means matching the variety of critiques they’ve.

In order we’re taking a look at merchandise, we’re going to search for markets which have merchandise with excessive common gross sales and low common critiques. These are the markets that will probably be best to enter as a result of we are able to compete comparatively shortly. For instance, let’s say there’s a market with 1,000 common month-to-month gross sales and 100 common critiques. It gained’t take us too terribly lengthy to compete by gathering 50-100 critiques, particularly since we’re promoting a variety of models every month. We title this metric at Viral Launch, and we name it the Gross sales to Evaluation ratio. On this occasion, if we do 1,000 divided by 100, our Gross sales to Evaluation ratio is 10. That’s excessive, in order that’s good! Keep in mind, we would like excessive gross sales, low critiques.

The following factor we’re taking a look at is month-to-month income. Now, income is gross sales*promoting worth, so ideally right here we’re wanting each gross sales and promoting worth to be excessive, leading to excessive income. It’s vital right here to know your objectives. Are you okay with a market that does $5,000 in income every month, with much less upfront funding, or are you wanting a market the place income averages $25,000 or extra, with extra upfront funding? And on prime of that, will income be sufficient to cowl your prices and nonetheless go away you with a stable revenue?

Subsequent, we’re taking a look at market developments. We wish to have a look at how gross sales, worth, and critiques are trending. Is it a seasonal product, like seaside towels? Or is it declining, like Snuggies? Is the value fairly constant or does it fluctuate? And the way shortly are critiques climbing? Are there a lot of new sellers on this market? These are all vital issues to have a look at earlier than leaping right into a market. You wish to know the place it has been, the place it’s at now, and use that info to foretell the place it’s going.

Subsequent, stage of competitors on this market. Are there massive title manufacturers with a big share of the market? Perhaps there are a variety of distributors, or individuals who promote to Amazon after which Amazon really sells it to customers. You sometimes wish to keep away from competing with massive manufacturers or too many vendor sellers.

In wanting on the competitors, you additionally wish to see how the listings of the highest sellers look. Is there room for enchancment within the picture units? Is there a standard criticism in critiques that you possibly can probably deal with or repair together with your product? Maybe the overview score is excessive throughout the highest merchandise, so that you wish to be sure to’re sourcing a top quality product. Or if overview score is low, that’s a chance so that you can stand out with increased high quality.

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