How Prompt Pot Grew to become An Amazon Greatest Vendor – The Upstarts

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Robert Wang simply needs to be the Steve Jobs of kitchen home equipment.

And he could obtain that. Very like Jobs with the iPhone and different Apple merchandise, Wang has created a product with nice consideration to element that has impressed cult-like devotion: Prompt Pot.

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Tens of millions of fervent foodies have bought an Prompt Pot multicooker, making it one of many top-selling merchandise offered in Amazon’s Prime Day gross sales occasions in July 2016, with 215,000 Prompt Pot 7-in-1 Multi-Useful Strain Cookers offered, in 2017, and in 2018, when Prompt Pot broke its personal Prime Day report with 300,000 models offered over 36 hours. The corporate expects to be among the many best-selling merchandise on Amazon throughout the already busy vacation gross sales season too.

Greater than 5.5 million folks observe an Prompt Pot-related account on Fb — 1.5 million observe Prompt Pot’s official Fb web page alone — the place they gush over the product and swap recipes (from pot roast to cheesecake and yogurt) in addition to person ideas.

And lately, in a pitch-perfect instance of how Prompt Pot has penetrated the zeitgeist, rising younger political star and newly elected New York congresswoman Alexandria Ocasio-Cortez (who’s been dubbed probably the most relatable politician ever) has even began having Instagram Reside conversations about politics together with her 780,000 followers over an Prompt Pot. Earlier this month she held court docket whereas making Prompt Pot macaroni and cheese, and some days later, she requested her 1.2 million Twitter followers to submit their favourite Prompt Pot recipes for future chats.

When you’re one of many few who has not but used the gadget (as a rice cooker, yogurt maker, browning pan, steamer or warming pot, amongst its different features), it is doubtless you have at the very least been on the receiving finish of some Prompt Pot proselytizing from one among its many devotees: a Bloomberg critic known as it “a magical pot” and Slate in contrast the product’s trustworthy following to a “faith.”

That is all based on the grasp plan of Wang, 54, who tells CNBC Make It that, along with worshipping Jobs, he is additionally attempting to observe the instance of tech titan Invoice Gates and “put Prompt Pot in each kitchen” (a nod to Gates’ well-known promise to place a pc in each house within the early days of Microsoft).

“It was a really formidable assertion [and] type of laughable on the time,” says Wang, who made the proclamation in a 2013 mission assertion when he had simply 4 or 5 workers. “However now it appears very a lot attainable.”

At the moment, Ottawa, Ontario-based Prompt Manufacturers (which modified its title from Double Perception in Might 2018) has practically 90 workers and there appears to be no finish in sight to its record-setting gross sales.

However it began after Wang misplaced his job in 2008.

Wang had been the chief scientist at a cell messaging firm he’d co-founded in 2000, however the firm’s CEO shut down Wang’s division, placing Wang out of the job (the corporate, Airwide Options, was later offered off). Regardless of having spent 14 years engaged on telecommunications expertise, Wang determined to show his consideration towards fixing a private downside he had been pondering.

Wang and his spouse, Tracy, each labored full time within the tech business (his spouse at telecom Nortel Networks, the place Robert additionally used to work), which left them with a really relatable downside: They’d little time to cook dinner quick, tasty and wholesome meals for his or her two younger kids, who had been then four and eight, he tells CNBC Make It.

“We did a whole lot of takeout, quick meals. Youngsters actually love quick meals,” Wang says. “However my spouse and myself do not suppose that is the way in which to boost our youngsters. So, at that time, I used to be dreaming about an automatic cooking machine, which is able to assist me cook dinner [a] wholesome dinner after work.”

Learn extra about Prompt Pot and Robert Wang right here:

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How Prompt Pot turned a kitchen equipment with a cult following and a best-seller on Amazon | CNBC Make It.

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