Spongecell is my new best buddy. It 's no sea monster. # & it 39;s an internet technology which turns a conventional banner ad to your mini site. This makes the banners come alive!
Therefore # & let 39;s say you make a banner in flash. In the close of the advertisement, the viewer generally has the choice to click the banner to visit a specified url. With it, you’ve got an extra three or four distinct buttons to click on in the bottom of the banner ads. Each time your mouse rolls over a few of the buttons, then a fresh visual is displayed in the banner ads.
As an instance, if I’m marketing a travel destination, then I might include three tabs in the base offering people the chance to click the tab to find a sample 3-day itinerary, see a movie or reserve a space. If the viewer clicks on the 3-day itinerary button, a new window pops up showing the itinerary without even leaving the page. So you aren’t taking people from the website they were around when they initially saw the advertisement. Another button may exhibit a sizzle video so individuals have a opportunity to realize how amazing the destination is or they could click the”book now” button to reserve a space.
Every click takes them into another location. With each click, it's an additional chance to get in touch with the viewer. Occasionally viewers will click on the movie, pick which they love what they view and then click the”book now” link. With no tabs, I’m restricted to a traditional connection. If this link doesn’t appeal to my viewers, I shed them.
As audiences browse websites every day, they see tens of thousands of banner advertisements which are vying for their attention. As Advertisers, we’re always looking for better methods to bring their attention-to provide us an advantage. We’re always asking ourselves, how do people get the viewer to click on the banner advertisements? Employing the most recent technology provides us that distinction since it gives them more options. There are four buttons to click with four unique chances to interest them.
Spongecell dot com has considerably increased the click-throughs in comparison with conventional banner advertisements. When ROI is the title of this match for media buying and planning, going the additional mile through technologies is significant and will make all of the difference in a executing successful effort.
Spongecell turns out a conventional banner ad to a mini-website and assists catch the interest of the viewer. It gives them multiple opporutnities to socialize with the banner ads and increases their probability of clicking through to the specified urls.